Archive for October 1st, 2007

Nokia has recently released a campaign against the IPhone focused on its blocking system. And this isn’t the first time Nokia has attacked Apple in such a direct way. Two thoughts come to hand at the same time:

1 - Isn’t it just a little too aggressive to create a campaign that focus on flaws from competitors instead of just showing that your can do better?

2 - Is society tech-informed enough to process and understand this sort of advertisement? I mean, my mother surely doesn’t know what an IPhone is, let alone about its blocking system.

Has Society crossed the gap created by the steep evolution of gadgets and technology, enabling more the 50% of users to understand techie references such as this Nokia campaign? Or is it a campaign target specifically at techies? If so, would this work in any other city besides New York?

In any case, I think it’s just bad for a brand like Nokia, who has such a high Brand Affinity and Brand Awareness rates, to resort to direct war. Couldn’t they have just done another Nokia Game instead?

By luis FREITAS [SixandCo Lisbon], 0 Comments

Move n Share - Blogging everywhere

Oct

post info

By thomas SARLANDIE [Backelite Paris]

1 Comment

Tags: facebook, flickr, iphone, Mobile, trendwatch, Youtube.

With the development of blogs, social networks and IM, everybody wants to tell the rest of the world what he is doing right now. Everybody is twitting, blogging, sending pictures to Flickr, but when you are on the move there’s no better tool to communicate, than your mobile phone.

I bet that your mobile phone, is always in your pocket, always on, ready to send or receive a phone call, so why not use it to communicate the web 2.0 way?
Applications like Nokia life blog, fring and Shozu let you stay in touch all the time.

Imagine :

just send pictures taken with your mobile phone to Flickr and the integrated GPS will geo-tag them so that they appear on a google map directly where it was taken, now your network will be able to know where you were without opening a world atlas …
Livecast to your blog or directly to youTube from your mobile the concert you are attending using Pocket Caster: all your friends who can’t attend will be happy (or jealous)…
Twitt your friends directly from your mobile using fring, so you can let everybody know that the family dinner was terrible (hoping your mum isn’t reading your twitter page) …

This is just one more example of smart convergence: use every device for what it does best. Mobile just happens to be the best way to contribute to your web 2.0 life.
Mobile is not limited to contribution: if you don’t think it’s possible to waste as much time on social networks from a phone as you do from a computer, maybe it is time you try Facebook on iPhone.

Bruno Galice - Thomas Sarlandie