<?xml version="1.0" encoding="UTF-8"?><!-- generator="wordpress/2.2" -->
<rss version="2.0" 
	xmlns:content="http://purl.org/rss/1.0/modules/content/">
<channel>
	<title>Comments on: The Halo effect, or how pent-up anticipation gives you a market boost</title>
	<link>http://www.thetrendwatch.com/2007/09/27/the-halo-effect-or-how-pent-up-anticipation-gives-you-a-market-boost/</link>
	<description>A daily serving of new media strategies, marketing concepts and designs that caught our attention.</description>
	<pubDate>Tue, 06 Jan 2009 09:16:35 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2</generator>

	<item>
		<title>By: daniel EYMAN</title>
		<link>http://www.thetrendwatch.com/2007/09/27/the-halo-effect-or-how-pent-up-anticipation-gives-you-a-market-boost/#comment-409</link>
		<author>daniel EYMAN</author>
		<pubDate>Thu, 27 Sep 2007 15:18:30 +0000</pubDate>
		<guid>http://www.thetrendwatch.com/2007/09/27/the-halo-effect-or-how-pent-up-anticipation-gives-you-a-market-boost/#comment-409</guid>
		<description>And when the &lt;a href="http://news.bbc.co.uk/1/hi/technology/4311756.stm" rel="nofollow"&gt;movie&lt;/a&gt; comes out it you will see Master Chief on everything. Maybe it will blow-up and inspire &lt;a href="http://obeygiant.com/" rel="nofollow"&gt;commercial graffiti&lt;/a&gt;, Covenant motorcycle helmets, or a new sitcom on ABC? Our minds are vessels and entertainment is the ballast.</description>
		<content:encoded><![CDATA[<p>And when the <a target="_blank" href="http://news.bbc.co.uk/1/hi/technology/4311756.stm" rel="nofollow">movie</a> comes out it you will see Master Chief on everything. Maybe it will blow-up and inspire <a target="_blank" href="http://obeygiant.com/" rel="nofollow">commercial graffiti</a>, Covenant motorcycle helmets, or a new sitcom on ABC? Our minds are vessels and entertainment is the ballast.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
