Archive for September 25th, 2007

Why New York City rules in cool.

25
Sep
07

tw_ny.jpg

Consider this graphic a basic guide of whats going on in “Artsy” Brooklyn these days. Clockwise from top left:

  • Macbook. As seen in coffee shops everywhere.
  • Aviator Glasses. As seen in the movie Top Gun.
  • Flannel. Made famous by Kurt Cobain circa 1992.
  • Prada Eyewear. As seen on the L-train commute.
  • Bianchi Pista. Fixies are less a trend for the band of hardworking bike messengers.
  • Mac and Cheese. Hands down an American favorite.
  • Sparks. Think of it as orange soda laced with moonshine.
  • Vans. Never out of style. Slip-ons for playtime.
  • Cheap Monday. Ladies: Tight jeans are the way to a man’s heart
  • Swing Jacket. They’re not everywhere yet but on their way.
  • M.I.A. Music that goes well with tight jeans.
  • Country. Works well with whiskey. And whiskey works with anything.
  • Budweiser. Another American classic. Goodbye PBR.
  • Americano. (to go!) Notice a trend in “Americana”? Me too.
  • Pirate boots. We’ll see about this last one. But ladies love their boots.

There. You got a quick visual taste and look at what our big city has to offer. Its OK to recycle!




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


September 2007
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