Social Graph and the Social Network Convergence

23
Sep
07

This article shows Brad Fitzpatrick’s opinion regarding the Social Graph and its future usage. Basically, for those not familiar with the term, the Social Graph is a data structure that shows the relationship between nodes - or how people are connected between each other on a massive level. We’ve all thought that it would be good to have a common access to all our SNW profiles - being able to join MySpace and have it sync with our Facebook and Hi5 account and actually update everything at the same time. Well, converging each SNW Social Graph into one common one and sharing it amongst everyone is the way for this to happen. You can find more information regarding the Social Graph scattered in the Web.

I could write about the Social Graph, but Fitzpatrick is undoubtedly a more knowledgeable source of information and his article is well worth reading. I will probably approach this term in future SNW Profiling Articles - based on Fitzpatrick’s approach to the term.


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The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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