Interesting article regarding a new website/game focused on ecological preservation. Undoubtly, the inconvenient truth of ecological doom looms over the consumers’ minds - and that reflects on the amount of websites and campaigns (MTV Switch anyone?) that have been popping up everywhere.
Let’s face it - it’s trendy to be ecological. Not that I’m against it - I just think that when it is done out of hype and not of real concern, then it’s not as noble. Anyway, check the article, check the website and see how new forms of developing an ecological awareness are showing up on the web.
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