On mobile advertising and déjà vu.

iPhone. There, Already you’re salivating. This isn’t about that, its a story about how one tiny little company called Nokia, formerly and currently (anybody?) a global communications technology company or something along those lines, is playing a fierce game of catch-up after their ominous prediction that the iphone was over-hyped. In all fairness though, who knew?

But they’re fighters, these Nokia, and just released a load of rhetorical corporate idioms aka “press release” on Monday about how they’re going to take over the world one advertising text message at a time. This agenda, or business strategy is a little predictable. Here’s whats gonna happen: Its going to be a whole lot easier now for large brands to blast their messages to our phones whether we like it or not. What could happen is that we’re also treated to some sweet deals. Justice is blind and so I’ve started a Good and Bad list and I’m going to need you to comment below and add your two cents. (Let’s make a dollar!)

Good:

1. The more ads you get the more popular you seem. Nothing like fighting loneliness with a smirk as you check your new ad message on the bus.

Bad:

1. Those late night ad messages can and will break a relationship. “Its okay, baby, it was just an ad message for discount air tickets…[silence] I love you.”

I’m thinking that until SMS/MMS grows into an unlimited standard on users’ plans its probably going to invite some headaches with billing. Baby steps, folks.

Next week… flying cars and why Apple is making us wait.