Archive for September 3rd, 2007

Really interesting article regarding the users’ reading pattern on a webpage. We already knew there was a Z pattern when reading on a monitor - now studies have gone a little further and also prove what paragraphs are the users’ attention focused on.

Definitely important when designing a Webpage - be sure your consumer is actually reading what’s important!

By luis FREITAS [SixandCo Lisbon], 0 Comments

The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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