According to statistics from Nielson/Net Ratings Ad Relevance, US companies are only spending on average 6.6% of their marketing budgets online. Am i the only one to find this disturbing? Ok, once again, Marketers, there is that growing thing called the Internet, still pretty cheap to get on, consumers spend hours on it everyday, creates user-involvement, blah-blah. Email us, we can help!

via FastCompany

photo by Jeff Werner

Various sites have appeared the show the most valuable characteristic of the Web 2.0 – information and knowledge sharing. Of course some are valuable; while some are less… it all depends on what you are looking for.

 While I was searching for as much information on Second Life as I could, I came across what could be one of the most valuable tools a Marketer might encounter – Slideshare. Using the delicious “beta” in their logo, this website works does wonders for your researcher urges. Containing user submitted slideshows displayed on specific player that don’t allow direct download, this website is a definite source of information for many topics. Try searching “Second Life” and you’ll be amazed on how much information has been researched on this topic. The users might even be generous enough to inform that their presentation can be downloaded, enabling a link that downloads a PPT version of the Presentation.

Why is this good? One – information built in an organized and systematic manner that is easy to look up and investigate. Two - good examples on how a presentation should or shouldn’t be made. You can find pretty ugly presentations that you HAVE to look at because the subject matter to you, or you might find beautiful and compelling slides that would make you buy anything they wanted to sell.

In any way, definitely a good site worth checking out.