Casual Collapsing - So what?!

One of the major trend watching article published this year was about the Generation C. This Generation is known basically for “Content”, but there is a lot more to it – CASH, CREATIVITY, CONTROL, CELEBRITY and my personal favorite – CASUAL COLLAPSE. The best way to describe the Generation C is that it

“captures the avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.”

I could go on forever on this topic but I’d just be plagiarizing the good work of another website. I will actually focus on my favorite one, the CASUAL COLLAPSE, as I believe it has a specific impact on Marketing and Brands nowadays and it’s still hasn’t been developed onto a full fledged article.

CASUAL COLLAPSE refers to a supposed loss of moral values, laws and beliefs that were a given truth ever since we can remember. This loss of basic societal rules was already predicted by our elders – the World was going to a wrong path as youngsters were letting go of the good old notions of honesty and truth. The fact is: the World didn’t go that bad when these morals were lost. Ergo the CASUAL part. Indeed, with the acceptance of gay marriages, woman rights, casual attitude towards life and the reversing of the age roles – the old teach the young – only made the World shift their ideas towards a new evolution. It’s a Nietzschian conduct towards life – to be beyond Good and Evil. And the Web 2.0 only made it easier to happen – we all have an equal voice online, we all show what we are, regardless of common misconceptions we avoided questioning in the past. There has been a collapse but it was so normal for the generation who were responsible for it that it didn’t make much of a bruise on society. Continue reading ‘Casual Collapsing - So what?!’