Interesting article concerning a poll done to teens aged 12-24 in the US. The issue at hand was - what makes Teens happy nowadays? It is fascinating to see how in a World where content is King and where the Marketers are with an ever-growing concern to give appealing and strong prizes in their promotions that Teens are looking for a simpler life, stress-free and safe from the global harms that loom over their heads. They seek a Hero to look up to, a Family to cherish and are quite optimistic with the Future.

Have a look and see what really matters for kids nowadays. Personally, I’m quite happy to see that we want more out of life than the negative images that the media display on a daily basis. For the Marketers it just shows one simple thing - maybe that PS3 isn’t as appealing as a prize and as an attractive factor for this target than a really engaging website and a prize focused on human interaction…