Social Networking websites work. They might just have a few users, others a million, but the fact is that they always create a buzz around a specific audience or amongst all online users. Starting with Sixdegrees.com in 1997, the Social Networking websites came as an answer to the chat publics online who demanded a static place where they could list their friends and create their own community. Since then, Social Networking has evolved, branching and spreading towards specialization. In the midst of this growing world, specific Networking websites started growing more than others – news related, content orientated and, more recently, ANSWER focused or so called Knowledge Markets – Community Drive or not. These last websites are the focus of this article, as their growth and appearance on the online scene should be considered as one of the biggest examples of internet sociology and historical evolution to this date. Continue reading ‘So many questions, so little time…’
The TrendWatch:
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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