Interesting small article on how to become popular on Social Networking websites. Basically it takes various strategies and actions that a influence leader should do in the regular offline and applies it to the online audiences. What makes it more specific is when you consider the use of these strategies in a “transparency tyranny” context - it just isn’t easy to convince that you are there to share the knowledge and not just to advertise it.
Worth reading.

Thanks Luis - I am glad you got something out of it.