Archive for August 15th, 2007

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Interesting small article on how to become popular on Social Networking websites. Basically it takes various strategies and actions that a influence leader should do in the regular offline and applies it to the online audiences. What makes it more specific is when you consider the use of these strategies in a “transparency tyranny” context - it just isn’t easy to convince that you are there to share the knowledge and not just to advertise it.

Worth reading.

By luis FREITAS [SixandCo Lisbon], 1 Comment

The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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