Play-Doh Rabbits invade NY

10
Aug
07

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By olivier PEYRE [FullSIX NY]
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rb.jpg

We mentioned the 2 first Sony Bravia campaigns in the previous Trendwatch keynotes, mainly to talk about the buzz that they managed to create before even airing the commercials. There was the balls one, and then the paint one, both gorgeous and moving. Well, it seems that they’re doing it again right here, in NY, spreading bright rabbits made out of Play-Doh in the streets. They’re already using a wide array of web 2.0 tools to document the making-of the ad and have the blogosphere spread the word, just like i’m doing right now. There is obviously a website with RSS feed, someone from Sony UK is twitting live on-set about the whole preparation and shooting, and you can follow their flickr photostream. Anyone knows where the set location is?

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  1. 1 Guerilla Campaign Builds Hype About Commercial. | BFG Blog Pingback on Aug 13th, 2007 at 3:08 pm

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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