Comments on: # Digital Advertising in 2010 http://www.thetrendwatch.com/2007/08/08/digital-advertising-in-2010/ A daily serving of new media strategies, marketing concepts and designs that caught our attention. Fri, 09 Jul 2010 09:51:55 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: Media Diva http://www.thetrendwatch.com/2007/08/08/digital-advertising-in-2010/comment-page-1/#comment-5677 Media Diva Tue, 05 May 2009 18:11:21 +0000 http://www.thetrendwatch.com/blog/2007/08/08/digital-advertising-in-2010/#comment-5677 This news is a bit dated given we knew these trends were realizing themselves over four years ago. Yes, it's fact that traditional media spend is gone! Gone are the days of CPG companies spending millions for TV advertsing. We are on guerilla terms at this juncture, spending our clients budgets on tactical media to reach our targets. I just had a client spend 2 million to hire 45,000 women to walk with his companies logo on their shopping bags at the same time in NYC times square! The publicity (free TV) was amazing! Stand out, be unique and take risks, this generation will accept nothing less! This news is a bit dated given we knew these trends were realizing themselves over four years ago. Yes, it’s fact that traditional media spend is gone! Gone are the days of CPG companies spending millions for TV advertsing. We are on guerilla terms at this juncture, spending our clients budgets on tactical media to reach our targets.

I just had a client spend 2 million to hire 45,000 women to walk with his companies logo on their shopping bags at the same time in NYC times square! The publicity (free TV) was amazing! Stand out, be unique and take risks, this generation will accept nothing less!

]]> By: FredP http://www.thetrendwatch.com/2007/08/08/digital-advertising-in-2010/comment-page-1/#comment-126 FredP Wed, 08 Aug 2007 21:44:52 +0000 http://www.thetrendwatch.com/blog/2007/08/08/digital-advertising-in-2010/#comment-126 And more info via : http://www.marketingcharts.com/television/2-trillion-in-global-entertainment-media-spending-by-2011-763/ Quickly, it stands that : - $2 Trillion in Global Entertainment & Media Spending by 2011 - $153 billion would be assumed by digital and mobile spending - internet advertising and access spending is expected to grow $332 billion It's a PricewaterhouseCoopers forecast : not easy to read but, come on ! they must be right ;) And more info via : http://www.marketingcharts.com/television/2-trillion-in-global-entertainment-media-spending-by-2011-763/

Quickly, it stands that :
– $2 Trillion in Global Entertainment & Media Spending by 2011
– $153 billion would be assumed by digital and mobile spending
– internet advertising and access spending is expected to grow $332 billion

It’s a PricewaterhouseCoopers forecast : not easy to read but, come on ! they must be right ;)

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