According to a report released Tuesday by Veronis Suhler Stevenson, a media investment firm, U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV, which consumers pay for. As a result, the boom in online advertising is expected to continue.
via Wired.
And more info via : http://www.marketingcharts.com/television/2-trillion-in-global-entertainment-media-spending-by-2011-763/
Quickly, it stands that :
– $2 Trillion in Global Entertainment & Media Spending by 2011
– $153 billion would be assumed by digital and mobile spending
– internet advertising and access spending is expected to grow $332 billion
It’s a PricewaterhouseCoopers forecast : not easy to read but, come on ! they must be right ;)
This news is a bit dated given we knew these trends were realizing themselves over four years ago. Yes, it’s fact that traditional media spend is gone! Gone are the days of CPG companies spending millions for TV advertsing. We are on guerilla terms at this juncture, spending our clients budgets on tactical media to reach our targets.
I just had a client spend 2 million to hire 45,000 women to walk with his companies logo on their shopping bags at the same time in NYC times square! The publicity (free TV) was amazing! Stand out, be unique and take risks, this generation will accept nothing less!