# Digital Advertising in 2010

Aug

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Tags: numbers, online advertising, SIDENOTE, USA.

According to a report released Tuesday by Veronis Suhler Stevenson, a media investment firm, U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV, which consumers pay for. As a result, the boom in online advertising is expected to continue. In 2010, the overall U.S. online ad spending would reach $54 billion and become the largest advertising category, supplanting the $51.5 billion for print-only newspaper advertising. At the same time, newspapers would more than double their digital advertising revenues.

via Wired.

1 Response to “# Digital Advertising in 2010”

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1 FredP Aug 8th, 2007 at 11:44 pm

And more info via : http://www.marketingcharts.com/television/2-trillion-in-global-entertainment-media-spending-by-2011-763/

Quickly, it stands that :
- $2 Trillion in Global Entertainment & Media Spending by 2011
- $153 billion would be assumed by digital and mobile spending
- internet advertising and access spending is expected to grow $332 billion

It’s a PricewaterhouseCoopers forecast : not easy to read but, come on ! they must be right ;)

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