Human Hourglasses

Nowadays, people live their lives in the way they were “meant” to live – they wake up, go to work, come home, enjoy some quality time with family/friends/alone and go to bed. Sounds familiar? This is the regular life of an average 30 year old. Except what we aren’t considering is the one factor we cannot see – the boredom. You can see how the mood changes when the Oscars come around, or Christmas, or the Super Bowl. In the midst of all the events that make up the yearly calendar, we find that people are actually waiting for something different to happen, special events that aren’t related to religion or politics, but to specific product related events – the Portuguese case is the Super Bock Super Rock festival hosted by the beer company Super Bock – and general entertainment events that are already part of the normal calendar – Oscars, Emmys, Grammies, MTV Video/Music/Movie/Video Music awards. Why does this happen? One word – Hype.  Continue reading ‘Human Hourglasses’