LUIS FREITAS, Lisbon

Luis learned how to use a keyboard before he could ride a bike. He cries with videogames, writes poetry in his blog and is a certified proud Geek. After the long years inside his monitor-lit bedroom, he’s a Consultant at Sixandco for the Samsung, Reckitt Benckiser and Cetelem accounts. A weight and nutrition fanatic, he’s the Master of his very own Youniverse. You’ll always find him digging around or checking the newest Japanese RPGs on the Web.

If you’re reading this, chances are that you are already familiar with The Trendwatch. For the ones who never attended one of our keynote presentation, The Trendwatch is a compilation of new media strategies, marketing concepts and creations, subjectively selected and crafted with love by a team of curious Fullsix-ers around the world (well, that would be Europe + USA + China). Bored at work? Take few minutes to download it or drop us a line and we’ll come back to you ASAP!

Since this document has been greatly appreciated by both our employees and clients, we’ve decided to bridge the gap between each issue and start a blog that would allow us to share the industry news, trends, links, numbers that caught our attention.

We’re first launching this blog as a semi-private beta, to give ourselves the time to find and reach our cruising speed, to understand what are readers expect from us, and then we’ll officially promote the blog to our clients, networks…

Meanwhile, please do not hesitate to send us your feedback, bug reports, topics that you would like us to talk about.

We recommend you to subscribe to our RSS feed so that you don’t miss a single post! You can choose to add the Trendwatch Daily to your Google Homepage, Netvibes, or usual RSS reader software.

Ok, now let me introduce you the initial TWD team. But if you feel that you should be part of it, let us know, we’ll be constantly looking for new bloggers! Also, a big big big Thank You to Andrew + Jeff in NY for their precious help on the coding perpetual miracles, and Dean J. Robinson who developed the WordPress theme we based this blog on!

BEN KELLERMAN, London

Ben has had a diverse education on the web, a content filler, webmaster, frontend developer, multimedia developer and now Art Director in the London office. He’s passionate about technology, the way it effects our everyday lives, and how it will contribute to our future. He spends too much time online… and should probably spend more time with humans offline.

DAMON CREPIN-BURR, Paris

Damon loves best smartphones, surfing, TV series, all kind of pasta, creativity, laughing, the apple touch, his sister, working at FullSIX as a Creative Partner, good restaurants with his friends, web 2.0 services that end with an ‘r’ (Flickr, Dopplr, Blogger, Tumblr, Twitter,…), minimal techno music, studying social trends, German cars, Wired magazine, traveling, meeting new people, his team at agence7seven. He hates old-fashioned advertising.

FILIPA CALDEIRA, Lisbon

Filipa, more in the Generation Y than X ;-) was born and lives in the western corner of Europe, Portugal, more precisely Estoril. Seven years ago, she moved from the traditional marketing at Procter & Gamble, to the new era of marketing by founding Be Interactive, an interactive mkt agency, later Fullsix Portugal. She now manages Portugal and Spain and tons of clients! Another step into new and innovative discoveries was the move from playing the traditional tennis game to the new kind of tennis, called padel, and she’s practicing hard to go to the World Cup in Canada!

JEREMIE MORITZ, Paris

His whole life, Jeremie has been divided into Rugby and Internet topics. When he is not playing on the field with his folklo team, he is surely blogging or looking for innovative stuff! Jeremie has been at FullSIX for 2 years and works on the SFR and Whirlpool accounts. Jeremie has been qualified as a traveling geek and has a Masters from Rouen School of Economics. First time on the Internet: 1994 with AOL connexion and text-only websites, called BBS at this time!

MARK BRENNAN, London

Mark’s Irish which explains a lot. When he’s not talking, he is working, travelling, blogging, playing sport or organising parties! He has been at FullSIX for 2 years and works on the L’Oreal, Club Med, Whirlpool & Silvelox accounts. He has also worked on Nokia and MBNA in previous agencies. He is a digital junky and has a Masters in Advertising.

OLIVIER PEYRE, New York

Olivier constantly checks his facebook feed of friends’ updates on his cellphone: he’s a social nerd. After few years in print design, he fell in love with the interactive world and was hired in 2002 as an Art Director for Fullsix Paris where he worked mainly on Biotherm and Powerade. Then he was sent to the other side of the Atlantic Ocean to help open the FullSIX New York office where he is in charge of several L’Oréal Group brands. Olivier also enjoys walking around with his camera to feed his flickr.

THOMAS SARLANDIE, Paris

Thomas was born too late to see the beginning of computing, he grew up with the Internet. His various ongoing hobbies such as opensource hacking, role-playing and robotics gave him his geek background. He likes to spend what is left of his free time learning new bits of knowledge, listening to Dylan, or discovering new cultures.
After many years of learning through others experience, he is now working hard at Backelite to leave his own trail in the mobile revolution.