Crunching Numbers

19
Jul
07

Introducing a new category of short posts, inspired by my last two meetings. People always ask for crazy, obscure numbers and if you don’t want to sound like you have no idea what they are talking about, you have no other option but to know!

So that one day, hopefully, you’ll be able to thank us when your client asks you how many minutes are spent per user per month on facebook, how much US households spend online, or if people really do listen to podcasts.

All you’ll have to do is, calmly, say:
- 190
- 31.5 billion for Q1 2007
- 13% do.

If you have numbers, questions, stories you want to share, please send!


3 Responses to “Crunching Numbers”


  1. Gravatar Icon 1 Dan Jul 19th, 2007 at 9:45 pm

    did you know the human head weighs 10 lbs.?

  2. Gravatar Icon 2 olivier Jul 19th, 2007 at 10:26 pm

    Dan, every day i think about how glad I am to have hired you.

  3. Gravatar Icon 3 FredP Jul 19th, 2007 at 10:53 pm

    The most efficient & powerful figures-related expression is le the 80/20 rule…. You can really use it eveytime you need to provide an approximation on people motivation to do things. And you can completely bu sure that anything involving human beings completely respect this rule : http://en.wikipedia.org/wiki/Pareto_principle

    Otherwise, and according Douglas Adams, 42 is still the only answer to th big ALL : http://en.wikipedia.org/wiki/The_Answer_to_Life,_the_Universe,_and_Everything

    I oftenly use the first with clients, with valuable results. Never try to use the second, but one day, mays be… ;)

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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