I’ve always wanted to keep track of the wines I’ve tasted at home or out, so that i could buy again the ones I enjoyed and avoid the other ones. So I started many lists of my own ratings on paper, on my mac, but always failed to keep them up to date. Snooth is a young site where you can store the reviews you write about the wines you’ve tasted, share the ratings with your friends, get personal recommendation according to your reviews, aggregate opinions from users and pros, receive help to pair wine and food, and so on. Still room for improvement but I’m gonna start another of those lists there and hopefully won’t drop it after one week.
Disclaimer: yes, shamelessly, i’ve linked to the page where my parents’ wine is rated ;)
By
olivier PEYRE [FullSIX NY],
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Introducing a new category of short posts, inspired by my last two meetings. People always ask for crazy, obscure numbers and if you don’t want to sound like you have no idea what they are talking about, you have no other option but to know!
So that one day, hopefully, you’ll be able to thank us when your client asks you how many minutes are spent per user per month on facebook, how much US households spend online, or if people really do listen to podcasts.
All you’ll have to do is, calmly, say:
- 190
- 31.5 billion for Q1 2007
- 13% do.
If you have numbers, questions, stories you want to share, please send!
LA Times has recently published an article explaining how the companies and marketers are having second thoughts when it comes to investing in the Online Videogame/Social Network Second Life. It seems that the ROI made on the advertised 8M players that roam the virtual world of Second Life doesn’t really compensate. Besides, all the updating, dedicated time and long hours to actually be able to coordinate all the campaigns on this virtual world sort of go to waste when the players just aren’t interested.
What is actually amazing is the short memory in the minds of Web Users. With the Bubble Burst of the Web 1.0, Marketers are supposed to have a more critical eye on the emerging hypes of the Web – hypes that might catapult your strategies up or just might get you entangled on its hypnotizing promises of never-ending success. Either way, the bubble burst once – it might just happen again. Continue reading ‘Second Life - Is it really worth it?’
LUIS FREITAS, Lisbon
Luis learned how to use a keyboard before he could ride a bike. He cries with videogames, writes poetry in his blog and is a certified proud Geek. After the long years inside his monitor-lit bedroom, he’s a Consultant at Sixandco for the Samsung, Reckitt Benckiser and Cetelem accounts. A weight and nutrition fanatic, he’s the Master of his very own Youniverse. You’ll always find him digging around or checking the newest Japanese RPGs on the Web.
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