Archive for July 9th, 2007

Mobile applications: a peek in the future of mobile web

09
Jul
07

Big kids on the web are starting to experiment with mobile applications: Downloaded to your phone, those applications can give you a much better user experience.

EBay and MySpace lauched commercial services.

Are those applications a major move on the market? Definitely. Does this mean mobile web sites are dead before popular? Nope.

Mobile applications can not compete with mobile sites when you need 100% coverage of your users and they are a lot more expensive to develop (think: java, symbian, windowsmobile, brew, etc).

What they bring is a peek in what mobile sites experience should be when phone browsers are advanced enough. This day is getting close as iPhone applications developpers are expected to write their application using W3C standards.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.