New Ad Format in YouTube Videos

06
Jul
07

Forget about annoying pre-rolls and post-rolls, the new format looks a bit like the transparent banners that TV channels use during a program to promote the next show.

The user can minimize the banner if not interested, or click on it which will pause the original content and the ad will start playing within the same video window. Once the commercial is finished, the original video resumes playback where it had been left off. Unobtrusive and pretty sleek. I like.

Check it out in Mark William Wielgus’ video.


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The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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