Archive for July 6th, 2007

New Ad Format in YouTube Videos

06
Jul
07

post info

By olivier PEYRE [FullSIX NY]
0 Comments
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Forget about annoying pre-rolls and post-rolls, the new format looks a bit like the transparent banners that TV channels use during a program to promote the next show.

The user can minimize the banner if not interested, or click on it which will pause the original content and the ad will start playing within the same video window. Once the commercial is finished, the original video resumes playback where it had been left off. Unobtrusive and pretty sleek. I like.

Check it out in Mark William Wielgus’ video.

cnn.jpg

Great post by Andy Rutledge about the recent redesign of CNN’s website, explaining the quiet structure techniques that have been applied to enhance the clarity of presentation.

Less design noise, clearer information hierarchy.

By olivier PEYRE [FullSIX NY], 2 Comments

Second Life vs. iPhone users

06
Jul
07

post info

By olivier PEYRE [FullSIX NY]
1 Comment
Tags: .

Second Life residents (Active or Inactive):
Second Life residents logged in the past 60 days:
1,779,338
Estimated iPhone owners after one week on the market:

Make sure that your website is cellphone-compatible before shedding tons of dollars to open a virtual store in Second Life.

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The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

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