Forget about annoying pre-rolls and post-rolls, the new format looks a bit like the transparent banners that TV channels use during a program to promote the next show.
The user can minimize the banner if not interested, or click on it which will pause the original content and the ad will start playing within the same video window. Once the commercial is finished, the original video resumes playback where it had been left off. Unobtrusive and pretty sleek. I like.

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